New Website Design Launched: sjohnson.co.uk

sjohnson.co.uk

I have been busy over the winter period redesigning my portfolio to give a more unified and clean layout. Included is some new freelance work for a personal training business “Gold Training” and my final major project “G3 Zines”.

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Bob Gill: Whatever Happened to the “Big Idea”?

Bob Gill 2012
New York Design Experience 

I was fortunate to visit New York for the first time earlier this year as part of a design experience trip. I visited Parsons Design School to listen to a series of talks lead by designers including Bob Gill whom discussed ‘Whatever happened to the Big Idea?’

Bob Gill, designer and illustrator talked about the importance of ideas away from the influence of cultural style that often favoured trends instead of honest function. He explained the importance of not looking in your head for new ideas, but going outside and being inspired by our experiences through our environment and senses.

Gill also explained how interesting ideas and solutions come from an interesting objective that should be defined by the designer not the client. The process of ‘re-defining’ a problem to a clear interesting objective is crucial to create a clear idea and solution.

His talk was refreshing to hear and more than relevant for modern designers. Executions should always be directed by a solid and honest idea instead of fashionable tools trying to direct an idea.

Exhibition: This is Something “Summer”

“Beach?”
Stephen Johnson 2011

As a bi-monthly event, “This is” sets a creative brief: a themed challenge for artists and designers. Successful entries are printed, framed and exhibited in the venue 60 Million Postcards. For this exhibition, the theme was “Start of Summer”.

For this theme I chose to focus on the beach. In particular, the poster proposes the optimistic question of wanting to go to the beach. The image within the text and colour filters capture the warmth of the beach and the coolness of water. It will be available to buy online shortly.

Exhibition: This is Something “Up in the Air”

“Blow”
Stephen Johnson 2011

Every month “This is” sets a creative brief: a themed challenge for artists and designers. Successful entries are printed, framed and exhibited in the venue 60 Million Postcards. For this month, the theme was “Up in the Air”: from defying gravity to a moment in the sky.

For this brief, I chose to communicate the movement of bubbles blowing in the sky. The final image is bold and rich in colour to go with the time of summer. The textured bubbles give the image a sense of depth; floating away in the blue sky.

Project: A Postcard to New Zealand

Fallen Cedar by Stephen Johnson

In conjunction with Massey University New Zealand, everyone had to select a recent local news story and express it typographically. These postcards would then be exchanged with those from New Zealand.

Simplicity and suggestion was the approach I took; altering the typography slightly to tell the story. The fallen ‘r’  takes the form of a part of the fallen cedar whilst guiding to the back story.